With the rapid development of social media in China, social media professionals have become the focus of research in academia. This study conducts an in-depth study of the social attitudes and values of social media professionals, and discusses how their trust, well-being, security, and sense of fairness have developed in light of social environment and industry structure. We believe that new media professionals have a positive attitude towards social responsibility, and have a relatively stable sense of trust, happiness, security, and fairness, but they are generally affected by government control and public opinion environment. The state needs to make further improvements in social media platform management and to promote a healthy industrial development.